Perlacolor is a revolution in color with a collection of over 100 multi-dimensional, translucent and intense color shades. FoundedinItaly, Perlacolor has wowed hairstylists all over the world; it offers 100% grey coverage and gives long-lasting results. Perlacolor contains half the ammonia of other color lines and conditions hair with aloe vera, shea butter, coconut oil and monoi oil. No other hair color is so powerfully pigmented and gentle all at the sametime.